Posts tagged New York Fashion Blog
The Rundown: NYFW
L'agence SS 2019 NYFW presentation

I had to take a little break after fashion week and kind of recalibrate / think about what this is all about. This was my first NYFW as a full time blogger, and it was definitely different than last year. More on that later, but overall I’m back from New York Fashion Week feeling reenergized, inspired, tired, and over all grateful that I get to call blogging my actual J-O-B. Since I’ve gotten so many questions - on Instagram AND IRL about New York Fashion Week, I decided it was high time to answer some for you. Whether you’re an aspiring blogger, are just really intrigued with the whole thing, want to go someday, or are just damn nosey (lol same), I’m going to break down some of the ins and outs of New York Fashion Week for you guys.

1) How do I get invited to shows / events?

Ok, so first up the most popular question I get slid into my DM’s around this time of year is HOW I get invited / get to go to things / etc. The answer to this isn’t a cut and dry thing so bear with me and this very long explanation. Let’s start with the runway shows. Any official NYFW runway shows require an actual invitation to them. Just because you’re invited to one show doesn’t mean you’ll get into all of them. It’s not like you have a ticket for the week and get to go to whichever shows you want (which would actually be kinda cool) but you have to actually get an invitation by the brand or PR firm directly that is hosting/ putting on that specific runway show. Which leads to the second part of this answer: So, how do I get invited by those people putting on the show? Those invites are simply based on connections that I’ve built up over the past 4 years of blogging.

On top of those relationships I’ve built, I am sometimes being tipped off or forwarded things from my dearest blogger friends (we kinda look out for each other which is cool!), but again those are connections I’ve built over the past few years. Other than friends and blogger fam sending me stuff, sheer hunting down contacts for something you want to go to sometimes works. Before fashion week I will literally google contacts for big shows I want to go to and blindly e-mail them with an intro e-mail stating who I am with a short media kit to see if they want to give me a seat. Most of the time, it doesn’t work out. But sometimes, it does, and there’s such a sense of YAY when that happens (if you’re a new blogger I wouldn’t get your hopes too high though, it’s time consuming and kinda a crap shoot - most of the time it doesn’t work, but you can always try!).

What I’m getting at with all of this is NYFW is like anything else in (blogger) life. The higher your numbers / engagement / cooler your aesthetic and friends are, the more stuff you get invited to. If you’re new to this, it shouldn’t come as a surprise that the big shows are reserved for mega bloggers, celebrities, and obviously the editors and buyers. It helps to continually come to fashion week and build connections with those people that host things. We all have to start somewhere and even as a small blogger, writer, etc. you can get invited to the smaller shows or the presentations that can hold more people. If you are a blogger or aspiring fashion media person I would recommend signing up for Fashion GPS which is where all of the invites come through. You have to be approved to the app and from there people can invite you to their shows and events!

Lastly, if you’re not a blogger, editor, model, writer, celebrity, buyer, or other fashion industry person and would just love to go to a show someday, there isn’t a way to just buy tickets. Unfortunately. The shows are reserved for those in the industry. Hopefully, if that is a goal of yours, you can make a friend in the industry, or volunteer at a show so you can see one! People also occasionally host giveaways for the opportunity to go to fashion shows!

Nyfw fashion week invite 2018

2) Why do I go to Fashion Week?

I also think this varies between different bloggers and industry people depending on their personal objectives! But to keep it short and sweet - my number 1 reason I go is to see the fashion! I grew up obsessed with runway shows and as a stylist, I feel like it’s really important for me to go see what’s coming up for the next season. I still get chills sometimes at these things and have pinch me moments! It’s literally a dream come true to be able to attend. Satellite reasons I go are to network with the New York brands / pr firms, make new industry friends, shoot and gather content that I think will be valuable and interesting to you guys that follow me / read my blogs, and sometimes to do sponsored work for brands. There’s occasionally paid opportunities that come during the week that can help offset the cost of me going. I generally end up spending more than I make though, and I pay for it out of pocket! It’s really for the experience and invaluable content and connections that I make while I’m there. It can also be pretty fun :)

3) Where do I get my clothes for NYFW?

I personally tend to mix up my fashion week clothing from a variety of designers and sources. I generally have a mix of things I bring with me to fashion week. This is comprised of things that are loaned (usually higher end designer stuff), things I’ve shopped for from various places like Nordstrom, Zara, & Other Stories, Revolve, etc., vintage pieces (I love wearing vintage designer stuff at fashion week - almost guarantees no one else will have it on!), and some clothes that have been gifted by brands or PR firms that want me to wear it while I’m there.

I really try to put a lot of thought into my looks, so I make sure I have at least a handful planned out before I travel to avoid getting stressed out. If you follow me on IG , you know a lot of the things that I had being sent to me before fashion week this year didn’t get to me in time, so for this season I did a lot more shopping than usual. Besides the stress that caused, I like actually shopping for some of my looks because I can be more intentional with what I’m wearing and can fill in gaps with look ideas that I have and want to put together. Like this year I had a bag I wanted to style and I ended up buying a rain coat to go with it because it rained this year. Definitely a style challenge to try to look chic enough for a runway show in a rain garb lol! It actually just came together really well, though! I also try to wear more high end and designer stuff during fashion week so it can be good to loan stuff and just give it back!

The Land of Distraction Press preview.

The Land of Distraction Press preview.

4) What was my favorite show?

It’s always hard to pick a favorite, but I think my favorite shows that I went to personally this year were Noon by Noor and Naeem Khan. I also saw some really cool presentations from Chloe Gosselin, Lauren Manoogian, L’Agence, and Baldwin. The presentations are more chill because you can kind of walk around and come and go as you please within a time slot, so sometimes I like those even more than the shows. There’s also some shows I went to that I didn’t like. Instead of putting those designers on blast I decide to just not cover those. I know even if I didn’t like them, that they work hard on their shows. I’ll go into more details about all of these in my full NYFW recap which is coming next!

Hope this answered some of your questions about fashion week! Feel free to reach out if you have more questions about the fashion week process, and let me know what you want to see more of from the next one! I love hearing from you guys!


xx Genevieve


24 Hours in New York City
The Style Sauce 24 Hours in New York Style blog

What would you do if you had 24 hours in New York? Well, that recently happened to me, and it just so happened to be my birthday that day, too. Being a person born two days after Christmas isn't always the most fun, but it does have it's perks. Perks include: everything being decked out and festive, fun Christmas/ New Years things to do, and snow. The cons include places like Bryant park ice skating rink being SUPER packed, everyone traveling/ being out of town, and snow. I put snow as a pro and a con because while I love it, not everyone does. So here's what we did given those points. Come along on a day in New York with me!

To start, we decided we wanted to explore a new part of the city I hadn't seen before, so we headed to Brooklyn. The day started with a coffee from Sweat Shop, the cutest little coffee shop a stone's throw from the main drag in Williamsburg. 

Wall art at Sweatshop NYC

Wall art at Sweatshop NYC

The Avocado Toast with fried egg and bacon at Sweatshop NYC - amazing for post-birthday celebration hangovers!

The Avocado Toast with fried egg and bacon at Sweatshop NYC - amazing for post-birthday celebration hangovers!

Hot coffee and a pink beanie will warm up even the chilliest of New York days.

Hot coffee and a pink beanie will warm up even the chilliest of New York days.

Backpack, from  Tictail

Backpack, from Tictail

I decided to wear all pink on my birthday, because it's my favorite color right now and I'm really into monochrome dressing at the moment! Why wouldn't you wear all pink when given the choice, am I right? I actually wasn't cold during the day at all with a beanie and second layer under the sweater, and over the knee boots are surprisingly practical for walking around the city and keeping your legs warm. A backpack is a great way to carry more stuff than a cross body will hold while still being portable and chic. 

The Style Sauce Blog Pink Outfit Street Style NYC
East side and Brooklyn street sign The Style Sauce blog

After coffee I changed into jeans and a long camel coat, because this California girl was getting COLD. Our friends Cole and Caroline then took us over to Dumbo, which was another first for me. If you've never been, for sure go to this area to check out the views! 

The Style Sauce Dumbo waterfront view
The Dumbo Bridge

The Dumbo Bridge

West Elm Building in DUMBO The Style Sauce blog
The Style Sauce blog Dumbo bridge NYC

We also stopped into a few shops, one of them was an awesome vintage store where I swooped a 1970's silk scarf and tried on these 80's french sunglasses.

vintage shopping Dumbo Brooklyn The Style Sauce Blog
Flower marts in NYC are the best, and they're at basically every corner.

Flower marts in NYC are the best, and they're at basically every corner.

After we explored Dumbo, we headed to Manhattan for some more site seeing and dinner. First we (attempted) Bryant Park for outdoor ice skating, but it was wayyyy too busy. We had to settle for sipping on a whisky on their patio while watching the ice skaters instead of participating, which was obviously totally fine. 

View of The Chrysler Building from Bryant Park

View of The Chrysler Building from Bryant Park

After taking in the ice skaters at Bryant Park it was time for dinner, and we headed for Bill's Townhouse, an upscale French style dining experience I will NEVER forget. To say our meal was decadent would be an understatement. We were truly spoiled and everything was absolutely incredible. We noshed on everything from oysters to lobster and steak. SO GOOD! I can't wait to go back. 

The private upstairs dining room at Bill's Townhouse, NYC. 

The private upstairs dining room at Bill's Townhouse, NYC. 

We sipped on Old Fashions while we perused the menu. 

We sipped on Old Fashions while we perused the menu. 

Bill's Townhouse Oysters NYC The Style Sauce Blog

The rest of the evening consisted of bouncing around some of New York's awesome bars and enjoying the evening with friends, much of which is a little fuzzy and I don't have the greatest pics of, ha! That being said, I could not have asked for a better day in New York, and can't wait to be back! All in all, it was a great success. We ate, we drank, we shopped, and it was perfect. 

What are some of your favorite things to do in the Big Apple? I'd love to hear for my next trip!

xx, Genevieve

The Style Sauce blog all pink outfit

All images in this post courtesy of Brian Gove for The Style Sauce, copyright 2017.

Shop the Look