So, you want to master Pinterest? Here I'm breaking down the 8 things you can do today to start making your Pinterest better and start growing your website + blog traffic.
Pinterest is one of the best ways to gain blog readers, and it's fun too! It's no surprise that there are over 200 million users on Pinterest. It's the best place to go to find inspo and ideas for everything from your next shoe purchase to DIY ideas for potting plants. I personally go to Pinterest first any time I want to make a home decor change or when I'm looking for inspiration for photoshoots. Since it is a place where people are going to look for ideas, you want to make sure as a blogger or business that you are putting out content that is easily searchable and offers value to your potential audience (and new fans + customers!).
Here's 8 things you need to do now to get master Pinterest in no time.
1) Use a scheduler
This has helped me and the brands that I work for so much. I honestly am not sure how you can grow your Pinterest without a scheduling tool. A scheduling tool can help you constantly have content getting pushed out, and even recommend popular times for when your content should be published (think nights and weekends). I'd recommend Tailwind for scheduling. They implement a button into your browser so you can pin content from all over the web and then have it go up as you see fit / schedule it. Click here for your first month free :) There's also Boardbooster which is great for re-pins and looping your old content - and it's only 5 dollars per month!
2) Pin an average 10-25 pins per day (or more!)
That's right. It may seem like A LOT of pins, but this was told straight to me from the folks over at Pinterest HQ. Their highest trafficking accounts average 25 pins PER DAY. You should never pin less than 10. The more the better! If that seems hard, start with 10 and see how it positively effects your follower count and traffic.
3) Pin a mixture of your own blog's content and other user's content (UGC)
This is an easy way to diversify your content and gain new fans. Not all content should be from your own blog, website, or social accounts. In fact, a good rule of thumb is around 70% other people's content / 30% your own. You'll see it's easier to get to 25+ pins when you're doing more re-pins.
4) Use text overlay on your own Pins.
This was also a "must" that was told to me by the Pinterest team. Images with text/ title overlay on them outperform other content consistently. Try using a simple template designer like Canva to design pins for every blog, it doesn't have to be fancy!
5) Always make sure you have a high quality vertical image or dedicated pin in every single blog post you do.
This is like #4, part 2, but you should never publish a blog without at least one high quality vertical image in it, and/or a dedicated pin. Vertical images out perform horizontal images by far, and designed pins with text overlay out perform vertical images. Consider it like good, better, best.
Example of a high quality vertical image vs. a designed pin
6) Use Hashtags!
Yes, they're not just for Instagram. Get ahead of the curve and utilize hashtags. This was recently rolled out again from Pinterest about 8 months ago, and their favoring content that is utilizing them. Plus, it's easily searchable for new people to discover you and your content.
7) Make sure your captions are keyword friendly.
Pinterest is like one, big, search engine. Imagine every time someone is searching for something that it's similar to google - but there's trending keywords. Just like SEO, you should make sure your images and content are keyword enabled. Pinning an image with a Balenciaga bag and blue shoes? Say that. "Love this shot of this Balenciaga bag and blue combat boots from All Saints! street style // NYFW // best women's fashion ideas // fashion blog // #streetstyle #NYFW #combatboots #balenciaga" This way you're describing the photo but also using some related keywords and hashtags that people interested in the content could be looking for.
8) Diversify your boards
You might be a fashion blogger, a mommy blogger, or a business that sells wine, but you shouldn't ONLY pin about fashion, being a mom, or wine drinking. Consider your brand to clearly indicate a lifestyle. You want boards that showcase well what you're all about and that could potentially reach new and interested audiences. For instance, you could have a board about shoes, street style, and winter coats, but also have a weddings board, healthy recipes, fine jewelry, beach vibes, and travel inspo (if you're into traveling). The possibilities are endless! But the point is, make sure you're pinning about different types of things that relate to you, your blog, or your brand.
Here's an example of some topics that I use if you're also a fashion and/or lifestyle blogger:
Now it's time to start implementing some of these into your Pinterest strategy! Feel free to reach out if you have more questions about any of these or would like me to include anything else in this blog.
And of course follow me here on Pinterest, too!